Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World

  • We produce data and it’s easy to save it…

  • The metadata of our data is easier to analyse than the data

  • Metadata is a side effect
  • Covert
  • Not obvious
  • Not noticed
  • Hard to opt-out

“Data is the exhaust”

  • Ubiquitous
    • Happens everywhere
  • Hops in connections between individuals lead to a web of loops

  • “If you’re not the customer, you’re the product”

  • Everyone expected the web to be free…

  • Personalisation is more surveillance data

  • Google knows more about you than you do
    • “Google knows what kind of porn you like”
  • You wouldn’t carry a GPS device from the government but you carry a phone with GPS tracking syncing to Google

  • Fear is the driver for surveillance
    • But, data = power
  • We must/need:
    • separate espionage from surveillance
    • comprehensive data protection laws
    • ubiquitous encryption
      • encryption forces the listener to target an individual
      • prevents the listener from eavesdropping on everyone, only the few
    • to value our privacy
  • How do we design systems that protect us socially?

  • Benefits of social surveillance exist
    • Google Maps traffic is crowd sourced from all users
      • Great for groups
      • Bad for the individual

“Metadata is the pollution”