Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World
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We produce data and it’s easy to save it…
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The metadata of our data is easier to analyse than the data
- Metadata is a side effect
- Covert
- Not obvious
- Not noticed
- Hard to opt-out
“Data is the exhaust”
- Ubiquitous
- Happens everywhere
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Hops in connections between individuals lead to a web of loops
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“If you’re not the customer, you’re the product”
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Everyone expected the web to be free…
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Personalisation is more surveillance data
- Google knows more about you than you do
- “Google knows what kind of porn you like”
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You wouldn’t carry a GPS device from the government but you carry a phone with GPS tracking syncing to Google
- Fear is the driver for surveillance
- But, data = power
- We must/need:
- separate espionage from surveillance
- comprehensive data protection laws
- ubiquitous encryption
- encryption forces the listener to target an individual
- prevents the listener from eavesdropping on everyone, only the few
- to value our privacy
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How do we design systems that protect us socially?
- Benefits of social surveillance exist
- Google Maps traffic is crowd sourced from all users
- Great for groups
- Bad for the individual
- Google Maps traffic is crowd sourced from all users
“Metadata is the pollution”